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根据国家统计局2007年11月公布的数据显示,11月份居民消费价格总水平同比上涨6.9%。其中,城市上涨6.6%,农村上涨7.6%;食品价格上涨18.2%,非食品价格上涨1.4%;而从八大类别看,食品类、烟酒及用品类和医疗保健及个人用品类的价格增幅居前,分别同比上涨18.2%、1.8%和3.1%。从中我们不难发现,和居民生活息息相关的快速消费品市场在这轮物价上涨中首当其冲,因此,我们十分有必要仔细研究一下当前市场状况下快速消费品企业可能面临的市场影响和相应对策。
According to the data released by the National Bureau of Statistics in November 2007, the general consumer price index in November rose 6.9% from a year earlier. Among them, the city rose 6.6%, rural areas rose 7.6%; food prices rose 18.2%, non-food prices rose 1.4%; and from the eight categories, the food, tobacco and alcohol and supplies and health care and personal use categories price increase Up 18.2%, 1.8% and 3.1% YoY respectively. From this we can easily find that the fast moving consumer goods market closely related to the residents’ livelihoods is the first to bear the brunt of this round of price increases. Therefore, it is very necessary for us to carefully study the possible market impact of FMCGs under the current market conditions and corresponding countermeasures.