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阅读《现代公司名牌战略》(山东人民出版社),适值’99《财富》全球论坛上海年会前后。300多位跨国企业的董事长、总裁、首席执行官和200家中国大企业的负责人聚首上海浦东新区,共同探讨“中国,未来的五十年”这个宏伟的课题。读书的过程,自然就有一番别样心情,深沉思考,便联想到中国的企业在世界经济总格局中所处的位置,联想到中国的名牌企业和中国的知名企业家,真是春花秋月知多少?“没有名牌的经济是没有竞争力的经济”(书“前言”),此言不谬。一个国家所拥有的名牌企业的数量,是一个国
Read the “Modern Brand Name Strategy” (Shandong People’s Publishing House) before and after the 1999 Shanghai Fortune Global Forum. More than 300 presidents, presidents, and CEOs of multinational companies and 200 leaders of large Chinese companies gathered in Pudong New Area of Shanghai to discuss the grand issue of “China, the next 50 years”. The process of reading naturally has a different mood and deep thinking. It reminds us of the position of Chinese companies in the overall structure of the world economy, and associates them with famous Chinese companies and well-known entrepreneurs in China. “No brand-name economy is a non-competitive economy” (preface to the book). The number of brand-name companies owned by a country is a country