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大数据时代已经来临,其正在潜移默化地对我们的生活进行改变,无论是吃饭、购物、娱乐、工作似乎都能看到大数据的影子。营销是商业行为的一种其最终目的是可以让更多的人购买自己的商品。传统的营销方式已经在网络营销出现后发生了极大的改变,不过网络营销本身也没有打破传统影响的桎梏,仅仅在营销途径上取得了一定的突破和进展,营销内容方面却依旧乏善可陈。这种情况在大数据时代的到来得到了深刻地改变,本文将通过对大数据与网络营销的基本概念入手寻找并分析相关的网络营销对策。
Big data era has come, it is subtly changing our lives, whether it is eating, shopping, entertainment, work seems to be able to see the shadow of big data. Marketing is a commercial activity whose ultimate goal is to allow more people to buy their own products. Traditional marketing methods have undergone tremendous changes after the emergence of online marketing. However, online marketing itself has not broken the traditional influence. Only some breakthroughs and progress have been made in the marketing channels. However, the marketing content is still lackluster. This situation in the era of big data has been profoundly changed, this article will start with the basic concepts of big data and network marketing to find and analyze the relevant Internet marketing strategy.