文化软实力是指文化所蕴含的生命力、凝聚力、创新力和吸引力,也指民族文化和文化产品的传播力、辐射力和影响力。在全球化的时代背景下,文化软实力已成为国家竞争力的核心内容,影响着国家的竞争能力和创新能力。中国传统文化源远流长、底蕴深厚,有着极强的熔铸力、生命力和凝聚力,弘扬优秀传统文化对提升国家软实力具有重要意义。本文分析了中国传统文化的基本内容,探究了弘扬传统文化、提升国家文化软实力的方法路径。 Cultural soft power refers to the vitality, cohesion, innovation and attraction that culture embodies. It also refers to the spread, radiation and influence of national culture and cultural products. In the era of globalization, the soft power of culture has become the core content of national competitiveness, affecting the competitiveness and innovation ability of the country. Traditional Chinese culture has a long history and profound connotation. It has strong casting power, vitality and cohesion, and promoting outstanding traditional culture is of great significance to enhancing the country’s soft power. This article analyzes the basic content of Chinese traditional culture and explores ways and means of promoting traditional culture and enhancing the country’s cultural soft power.