大数据催生了新的组织创新模式,但支持这种模式得以存在的基础是组织创新文化的存在,特别是适应大数据时代的组织文化的存在,此外,与大数据时代相适应的决策模式、组织结构同样影响新的组织创新模式。M公司的商业模式创新案例是一个典型的传统服务业在大数据时代转型的事件。 Big data has spawned a new model of organizational innovation, but the foundation for supporting this model is the existence of organizational innovation culture, especially the adaptation to the organizational culture in the era of big data. In addition, the decision-making model adapted to the big data age, Organizational structure also affects the new organizational innovation model. M company’s business model innovation case is a typical traditional service industry in the era of big data transformation event.