包装是品牌理念、产品特性、消费心理的综合反映,它直接影响到消费者的购买欲。在经济全球化的今天,包装与商品已融为一体,起到保护商品、传达商品信息、方便使用、方便运输、促进销售和提高产品附加值的作用。农产品的包装设计,是其形象和质量的重要组成部分,无论是从使用还是审美的角度,农产品包装在农产品中的地位都越来越高。 Packaging is the brand concept, product features, a comprehensive reflection of consumer psychology, which directly affects the consumer’s desire to buy. In today’s economic globalization, packaging and products have integrated into one, play a role in protecting goods, conveying goods information, facilitating use, facilitating transportation, promoting sales and increasing added value of products. Packaging design of agricultural products is an important part of its image and quality. Whether it is from the perspective of use or aesthetic, the packaging of agricultural products has become increasingly prominent in agricultural products.