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不管是养老地产还是社区O2O,保利地产在谋求转型的力度上出乎业内预料。央企改革成为深化经济改革的重要议题,如果保利系地产重组的预想成形,万科、绿城等将迎来强劲的对手。“保利是个P!”保利地产董事长宋广菊在微博上的一句自嘲,吸引了过万名网友围观。不过出乎意料的是,宋广菊这一句话,拉开了保利地产“5P”战略谋变的序幕。次日,保利地产马上发布了2015年企业5P战略,原来自嘲只不过是一次互联网营销。据了解,所谓的5P是指Peiban(陪伴)、Promise(承诺)、
Whether it is old-age property or community O2O, Poly Real Estate is out of the industry’s expectation in seeking to transform itself. The reform of central SOEs has become an important issue for deepening economic reform. If the preconceptions of the real estate restructuring of Poly Real Estate are shaped, Vanke, Greentown and others will usher in strong rivals. Poly is a P! “Poly Real Estate Chairman Song Guangju on the microblogging a self-deprecating, has attracted over 10,000 netizens onlookers. But unexpectedly, Song Guangju this sentence, opened the prelude to the strategic change of Poly Real Estate ”5P ". The next day, Poly Real Estate immediately released the 2015 business 5P strategy, the original self-deprecating is only an Internet marketing. It is understood that the so-called 5P refers to Peiban (companionship), Promise (promises)