自本世纪20年代至今,美国广告业已有近80年的发展历史。随着社会经济的发展,进入后工业社会的美国,其广告业已发展至相当成熟的阶段。美国人口约2.6亿,占世界人口的5%,而广告年营业额达1600亿美元,占世界广告 Since the 1920s of the 20th century, the advertising industry in the United States has had a history of nearly 80 years. With the development of society and economy, the United States has entered a post-industrial society and its advertising industry has developed to a fairly mature stage. The United States has a population of about 260 million, which accounts for 5% of the world’s population, while advertising has an annual turnover of 160 billion US dollars, accounting for world advertising.