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时至2014年,中央电视台的春节联欢晚会已走过了32个年头,而新兴的央视网络“春晚”也已连续举办4年。以央视“春晚”为龙头的电视节庆晚会本是中国所特有的一种综艺节目类型,但由于长期以来所形成的模式化制作方式,使得每届“春晚”都褒贬不一。从2011年开始,央视推出了网络“春晚”这一新形式,重新掀起了一股春节联欢的热潮。党的十八大报告中提到“加强和改进网络内容建设,唱响网上主旋律”的要求,对电视媒体以及新媒体的发展提出了新的挑战。网络“春晚”的出现,使得新媒体在推动文化艺术事业的进程中又更进一步。
By 2014, the CCTV Spring Festival Gala has gone through 32 years, while the emerging CCTV network “Spring Festival Evening Evening” has also been held in succession for 4 years. The CCTV “Spring Festival ” television festivals as a party this is China’s unique variety show type, but because of the long-term formation of the mode of production, making every “Spring Festival Evening ” are mixed. Since 2011, CCTV has launched a new form of network “Spring Festival Evening ” and set off a wave of Spring Festival festivities. The 18th National Congress of the CPC mentioned in the report that “the requirement of strengthening and improving the network content construction and singing the main theme of the Internet” posed new challenges to the development of the television media and new media. The advent of the Internet “Spring Festival Gala ” made the new media go a step further in promoting the cause of culture and the arts.