“四大创造”统领市场创造合理的社会需要房地产开发首先要解决的问题是如何找准市场、如何锁定目标消费者。在这些前提下,将产生两个方向:第一,创造奢侈品,比如别墅、豪宅等享受型、彰显身份的物业,这是面向社会金字塔顶尖的一群;第二,创造必需品,创造性价比合理的舒适型物业,这是面向日益壮大的中产阶层。房地产开发要妥善处理好奢侈品和必需品之间的关系,进行合理的市场细分。从当前房地产大量积压的现状来着,房地产必需品代表着更健康的行业发展方向。创造时尚房地产商怎样理解时尚?时尚首先是一个“时间”概念。如果产品的形式与内容慢半步,就将成为追随潮流的落后者;如果快一步,就将成为领先潮流的孤独者。事实证明,只有比市场快半步、才能成为拥有众多追随者的领先者、新生活的领跑者,并成功实现与市场的对 “Four Creation ” to guide the market to create a reasonable social needs Real estate development must first solve the problem is how to pinpoint the market, how to target consumers. Under these preconditions, there will be two directions: first, to create luxury goods such as villas and mansions, and to showcase their identities; this is the top group for social pyramids; secondly, to create necessities and create a reasonable price / performance ratio Comfortable properties, this is for the growing middle class. Real estate development should properly handle the relationship between luxury goods and necessities, a reasonable market segmentation. From the current situation of large backlog of real estate comes, real estate necessities represent a healthier industry development. How to create fashion fashion real estate fashion? Fashion first is a “time ” concept. If the product’s form and content are half a step down, it will become a laggard to follow the trend; if it takes a while, it will become a leading lone traveler. Facts have proved that only half a step faster than the market, in order to become a leader with many followers, the leader of a new life, and the successful realization of the market