经常出现在领奖台的营销副总们,在他们风光的背后, 也有一本难念的经在中国企业普遍没有迈过营销关的今天,除了CEO之外,营销副总裁往往被认为是企业里“地位最高,诱惑最多, 处理上下左右关系最复杂,待遇最好,任务最重”的一个群体,也是被认为注定有完不成任务那一天的群体,因为,如果成绩好,上面希望更好,于是任务越来越重,直到完不成的一天;成绩不好,更需要换将带 Often appear in the podium vice president of marketing, behind the scenes in their scenery, there is also a puzzling after the Chinese companies have never crossed the marketing off today, in addition to the CEO, the marketing vice president is often considered to be business Where the highest status, the most temptation to deal with the most complex relationship between the top and bottom, the best treatment, the most important task, "a group is also considered doomed to do the task of the day the group, because, if the score is good, the above hope is better , So the task is getting heavier and heavier until it can not finish the day; poor grades, but also need to change belt