回顾我国品牌发展的历程,在改革开放的初期,企业往往注重推出自己的拳头产品,实行以产品为核心的经营战略,注重塑造品牌。随着后来一个个著名品牌或名牌的兴起和衰落,更多的人开始注意到有了品牌并不等于有了永恒的保证,开始探询有了品牌尤其是有了名牌后又应该怎么办,怎样才能使品牌获得永恒。 Recalling the history of China’s brand development, in the early stages of reform and opening up, enterprises tend to focus on the introduction of their own fist products, the implementation of the product as the core business strategy, focusing on shaping the brand. With the subsequent rise and fall of a famous brand or brand name, more people began to notice that having a brand does not mean having an eternal guarantee, and starting to explore what should be done after a brand has a name brand in particular. To make the brand eternal.