毫无疑问,这是一个“下沉”的时代:一方面,传统电视的疆域在“下沉”。在多媒体的竞争态势中,电视媒体的领土正遭遇蚕食,不少已沉入海平面之下。在这种情况下,作为电视媒体,我们该如何巩固地盘,又该怎么去开辟“新大陆”?另一方面,消费市场也在“下沉”。一线市场打品牌,二三线市场做销量,已成为众多企业尤其是领军企业的共同选择。作为企业的战略性资源和合作伙伴, There is no doubt that this is a “sinking” era: on the one hand, the territory of traditional television is “sinking”. In the competitive landscape of multimedia, the territory of the television media is being eroded and many have sunk into the sea. In this case, as a television medium, how should we consolidate the site, and how to open up the “New World”? On the other hand, the consumer market is also “sinking.” First-line market playing brand, second and third tier markets to do sales, has become the common choice of many enterprises, especially leading enterprises. As a strategic resource and partner of the enterprise,