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随着大众旅游时代到来，中国旅游从“景区、景点旅游”向“全域旅游”发展。本文以句容市天王镇为例，在区域全域旅游发展背景下，着重研究了城镇总体规划中旅游发展的规划应对，包括旅游资源特色挖潜、品牌打造与项目策划、空间布局与用地保障、旅游设施配置等内容。“,”With the arrival of the nationwide tourism era, tourism in China has developed from “scenic area and scenic spot tourism”to “regional tourism”. This paper takes Tianwang Town, Jurong City as an example, focuses on the planning response of tourismdevelopme