在消费者的眼里,这几年市场上闹得最欢的当属医药保健品。在医药保健品的“引诱”之下,中国的老百姓从来没有像今天这样重视身体健康,重视身体保健。然而可悲的也是医药保健品。业内公认的一个事实是,医药保健品出现营销危机已经有好几年了。 In the eyes of consumers, in the past few years the market’s favorite is undoubtedly the health care products. Under the “lure” of healthcare products, ordinary Chinese people have never attached so much importance to their health and physical health as they do today. However sad is also health care products. It is a recognized fact in the industry that pharmaceutical marketing has been in crisis for several years.