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日前,有消息人士透露,首批将获得国家扶持的奶粉企业名单已经出炉,伊利、蒙牛、飞鹤、完达山和高原之宝有望入围。这五家企业新推出的高端奶粉品牌也将正式面市,国产奶粉品牌发力高端已成不争的事实。这五家有望获得国家扶持的乳企将集中推介国产高端奶粉,据说是为了“提振消费者信心”。明眼人知道,高端奶粉市场利润丰厚,毛利率传闻高达80~90%,且一直为洋奶粉把持,国产奶粉发力高端,
A few days ago, sources revealed that the list of first batch of milk powder companies that will receive state support has been released. Yili, Mengniu, Feihe, Wandashan and the treasures of the highlands are expected to be shortlisted. The new high-end milk powder brands launched by these five companies will also be officially launched. The high-end domestic brands of milk powder have become an indisputable fact. These five milk companies, which are expected to receive state support, will focus on promoting domestically produced high-end milk powder, which is said to be “to boost consumer confidence”. People with discerning eyes know that the high-end milk powder market is highly profitable, and the rumor rate of gross profit is as high as 80 to 90%, and it has been controlled by foreign milk powder.