近几年来 ,随着买方市场的形成和发展 ,我国市场上商品供过于求 ,城乡随处可见的商业网点与疲软的消费需求对比明显过剩 ,商业竞争进入白热化。面对激烈的市场竞争 ,众多零售商纷纷将降价打折作为竞争的武器 ,价格大战一浪接一浪 ,持续的竞相降价使零售商的经营效益大幅滑坡 ,? In recent years, with the formation and development of the buyer’s market, oversupply of commodities in the Chinese market has resulted in a marked surplus of commercial outlets and weak consumer demand in both urban and rural areas, and commercial competition has entered a white-hot period. In the face of fierce market competition, many retailers have discounted price cuts as a weapon for competition. The price war has been followed by waves. Continued competitive price cuts have caused the retailer’s operating efficiency to plummet.