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本次研究旨在了解中国游客对泰国旅游的满意度。调查发现,总体来看,中国游客对赴泰国旅游表示满意。泰国旅游的优点在于旅游项目和地点有趣而独特,环境安全并且卫生。弱点是旅游套餐和特色纪念品较少。泰国旅游行业应该发扬优点、克服缺点,以吸引更多中国人赴泰国旅游。
This study aims to understand the satisfaction of Chinese tourists to Thailand’s tourism. The survey found that on the whole, Chinese tourists are satisfied with the travel to Thailand. The beauty of travel in Thailand is that it is fun and unique, safe and hygienic for tourist projects and locations. Weaknesses are less tourist packages and souvenirs. Thailand’s tourism industry should carry forward its strengths and overcome shortcomings in order to attract more Chinese to travel in Thailand.