广告写作通常比较注重遣词造句的独特、生动,而对广告人称的选用顾及甚少。其实,人称的选择不单纯是作者的写作习惯问题,它直接影响到广告的宣传效果。以下面两段文字为例: 例1:承蒙各界厚爱,我公司正宗名贵羊绒销售连年翻番,去年为上海滩最大的销售大户(占总量80％以上)。我公司销售的羊绒①保证质量,含绒量、膝光、色牢度都符合国 Advertising writing is usually more pay attention to the unique words and sentences, vivid, but the choice of advertising people take very little attention. In fact, the personal choice is not simply the author’s writing habits, which directly affects the advertising effectiveness. The following two paragraphs as an example: Example 1: Thanks to the love of all walks of life, my company doubled the annual sales of authentic luxury cashmere, Shanghai last year, the largest sales of large households (accounting for more than 80% of the total). My company sales of cashmere ① quality assurance, cashmere, knee light, color fastness are in line with the country