伴随着“供电企业为人民服务”的企业宗旨,企业通过传统与现代结合的方式,传媒及新兴网络传媒进行了多方位、立体式的品牌宣传活动,并结合市场营销推广和产品服务推广等多种方式扩大品牌影响力,传统文化及良好社会声誉综合作用而成就的百年效应。本文以国网鹤岗供电公司品牌建设工作为例,试论供电企业如何通过品牌建设来引领企业文化提档升级。 With the corporate philosophy that “power supply enterprises serve the people ”, the Company conducted multi-directional and three-dimensional branding activities through a combination of traditional and modern ways, the media and emerging network media, and combined marketing and product service promotion And other ways to expand brand influence, traditional culture and good social reputation and the comprehensive effect of the achievements of the century effect. This article takes the brand construction work of Hegang Power Supply Company as an example to discuss how the power supply enterprises lead the corporate culture upgrade through brand building.