随着市场竞争的日益剧烈,跨界营销这一能为消费者提供更多地消费体验的营销方式深受企业的青睐。Uber专车通过跨行业相互联合,彰显出不同的生活态度和价值观念,最终获得消费者的认可,成功进行品牌传播。本文通过研究Uber跨界营销的案例,从中指导企业如何更好地进行跨界营销。 With the increasingly fierce market competition, cross-border marketing, which can provide consumers with more consumer experience, is favored by enterprises. Uber car through cross-sectoral mutual cooperation, highlighting the different attitudes and values ​​of life, eventually won the recognition of consumers, the success of brand communication. This article studies how Uber works across cross-border marketing to guide companies how to conduct cross-border marketing better.