随着我国社会主义商品经济日益发展,广告已成为社会生活的普遍现象,已引起企业界的广泛重视,成为企业扩大产品销路、增强竞争能力的必要手段。许多刻意创新的经营者、具有远见卓识的企业家都充分认识到广告宣传在市场竞争中的巨大作用,越来越频繁地使用这一有效手段,但是仍有一些企业不重视这项工作,或缺乏广告方面的专门知识和人才,工作不得法,造成事倍功半。目前企业广告工作中存在的问题主要有以下几方面。 With the development of China’s socialist commodity economy, advertising has become a common phenomenon in social life, which has aroused widespread concern in the business community and has become a necessary means for companies to expand their product sales and enhance their competitiveness. Many creative managers and forward-thinking entrepreneurs fully recognize the great role of advertising in the market competition and use this effective method more and more frequently. However, some companies still do not pay attention to this work, or Lack of expertise and talent in advertising, the work can not be law, resulting in less than half the effort. The current problems in corporate advertising work mainly include the following aspects.