近年来,各媒体对品牌建设越来越重视,很多媒体专门成立了品牌部,我们在采访中,也经常听到和看到各媒体对自身品牌价值的宣传。《传媒》杂志多年来对全国几十家媒体的品牌进行过深入考察、调研、分析,积累了大量生动而详实的案例,并在调研基础上形成专题文章,在《传媒》杂志上予以发表,为传媒业界提高品牌影响力提供了理论与实践的资料和样本。 In recent years, the media have paid more and more attention to brand building. Many media outlets have set up brand departments. In our interviews, we often hear and see the media’s propaganda about their own brand values. Over the years, the media magazine conducted extensive investigation, research, analysis and accumulated a large number of vivid and detailed cases on the brands of dozens of media across the country. Based on the research, the magazine formed thematic articles and published it in the media magazine. For the media industry to enhance brand influence provides a theoretical and practical information and samples.