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据巴西媒体报道,近年来,电子商务在巴西发展迅速。巴西网络公司E-bit近日公布的网络购物者调查报告显示,2014年,巴西电子商务市场规模比上年扩大了24%,电子商务销售额达358亿雷亚尔。电子商务订单1.034亿份,同比增长17%。平均每份订单额为347雷亚尔,高于2013年的327雷亚尔。E-bit公司的上述调查,是在与圣保罗州商业联盟(FecomercioS P)合作下进行的。该项调查结果表明,2014年,最少利用1次网络营销等电子商务手段购物的巴西消费者达5150万人,其中,1020万人为首次利用。消费者利用网络营销查询最多的是依然是时尚饰品,其次分别为个人卫生、家电、书籍等。2014年,利用电子商务购物的消费者中,富裕阶层占62%,中低收入阶层占27%。此外,电子商务用户中的女性占了超半数的57%。按年龄段统计,女性35-49岁年龄段的最多,占39%;该年龄段的男性为38%。
According to Brazilian media reports, in recent years, e-commerce has developed rapidly in Brazil. The Brazilian online company E-bit recently released an online shopper survey that showed that in 2014 Brazil’s e-commerce market expanded 24% over the previous year and e-commerce sales reached 35.8 billion reais. E-commerce orders reached 103.4 million, an increase of 17% over the same period of last year. On average, each order amount is 347 reais, up from 327 reais in 2013. The above E-bit investigation was conducted in collaboration with Fecomercio SP. According to the survey, in 2014, 51.5 million Brazilian consumers shopped with at least one e-commerce campaign, including online marketing, of which 10.2 million were first-time users. Consumers use the Internet marketing is the most popular fashion jewelry, followed by personal hygiene, home appliances, books and so on. Among the consumers of e-commerce shopping in 2014, the wealthy segment accounted for 62% and the low-income segment accounted for 27%. In addition, women in ecommerce accounts for more than 57% of the population. By age group, women account for the highest 35-49 age groups, accounting for 39%; men in this age group are 38%.