商务谈判是销售工作中的重要一环,成功的谈判是做成业务的前提。如果谈判者能灵活掌握并动用一些谈判原则和实用技巧,就可能在谈判桌上取得主动,起到“兵不血刃”、“不战而屈人之兵”的作用,为最终取得所期望之结果奠定基础。一、将心比心。谈判最忌以己方观点,需索无度,漫天叫价。谈判时,也要带三分侠气,一片素心,多为对方着想。将心比心,带来的是皆大欢喜的双赢。如果谈判过程中充满火药味,双方各持己见,互不相让,最后是脸红脖子粗,头破血流,这样就很难谈成任何建设性的 Business negotiations are an important part of sales efforts and successful negotiations are a prerequisite for doing business. If the negotiators can flexibly grasp and use some negotiation principles and practical skills, they may take the initiative at the negotiating table and play the role of “fighting without arms” and “soldiers without fighting”. As a result, The result is expected to lay the foundation. First, the heart than heart. Talks most avoid one’s own point of view, need to find excessive, sky-calling price. Negotiations, but also with one-third of the chivalrous, a simple, mostly for the sake of each other. Heart to heart, bringing are happy win. If the negotiation process is full of gunpowder, the two sides hold their own merits and deny each other, and finally blush, gross beaten, so it is difficult to talk about any constructive