处在信息爆炸的时代，面对众多媒体的强大冲击，广播面临严峻的挑战，尤其是处于最基层的县级广播台（站）如何生存，这是摆在广播电视部门的一个新课题。 ２０世纪六七十年代，村村通广播，户户喇叭响，县级广播台（站）被群众誉为党的政策宣传员、科技知识讲解员、文化娱乐的 In the era of information explosion, in the face of the powerful impact of many media, broadcasting poses a serious challenge. In particular, how to survive at the grassroots level of county-level broadcasting stations is a new topic placed in the radio and television sector. In the 1960s and 1970s, village radio, household loudspeakers, county radio stations (stations) by the masses as the party’s policy advocates, science and technology knowledge guides, cultural and entertainment