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进入到21世纪．媒体的发展可谓是日新月异,这不仅仅是各类新媒体的出现和媒体硬件设备上的先进．同时也包含了媒体作为一种产业在营销理论方面所进行的不断创新。媒体作为党和政府的喉舌,作为社会发展的监督者,身上的责任不可谓不重大,任何时候都要以社会效益为先。然而,媒体所生产出来的产品(报纸、电视广播节目等),又是一种特殊的商品．它必须要换取到经济效益来维持媒体的正常发展。因此我们可以在某种意义上这样认为．媒体通过其所生产的产品获得的经
Into the 21st century. The development of the media can be described as ever-changing, this is not just the emergence of various types of new media and media hardware and equipment advanced. It also includes the continuous innovation of the media as an industry in marketing theory. As the mouthpiece of the party and the government, as the supervisor of social development, the responsibility of the media is immeasurable. At any time, we must take social benefits first. However, the products produced by the media (newspapers, TV broadcasts, etc.) are another special commodity. It must exchange economic benefits to maintain the normal development of the media. So we can think so in a way. What the media gets from the products it produces