论文部分内容阅读
由于当今媒体传播格局的变化,传统纸媒迎来了新的挑战,其生存发展受到了严重的影响。如何将纸媒面临的困难化解,使其影响力能在新形势下得到重塑,已成为社会各界重点关注的热点话题。本文就移动互联网融入到传统纸媒中展开研究,对影响纸媒发展的因素以及其发展方向进行简要分析,探讨如何实现纸媒影响力的再造,使其在融媒体时代下能够获得持续、稳定的发展,同时将其舆论影响力再次提高。
Due to the change of the current media transmission pattern, traditional paper media ushered in new challenges and its survival and development have been severely affected. How to resolve the difficulties faced by the paper media so that their influence can be reshaped in the new situation has become a hot topic of major concern to all sectors of society. In this paper, we study on the integration of mobile internet into traditional paper media, briefly analyze the factors affecting the development of paper media and their development direction, discuss how to rebuild the influence of paper media so that it can achieve sustained and steady development in the era of media fusion, At the same time, the influence of its media has been raised again.