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本文旨在通过对山东省泗水县电影院现状及当地居民观影情况的了解和调查,归纳当地民众观影习惯和消费观念,分析当今电影市场及产业格局的变化,对比全国已改革完毕的县级院,试找出泗水县人民影院运作的可行性策略和经营思路,明晰改革后的经营层次及发展重点,期以对广大县城影院的开发提供可借鉴性意见。
The purpose of this article is to analyze the status quo of cinema in Sishui County, Shandong Province and the situation of local residents watching the movie, to sum up the local people’s viewing habits and consumption concepts, analyze the current changes in the film market and industrial structure, compared with the completion of the reform of the county Institute, try to find out the feasibility of Sanshui County people’s cinema operation strategy and business ideas, clear the reform of the management level and development priorities, the majority of county theater period to provide reference for the development.