随着移动互联终端的普及与应用,以新媒体为代表的移动舆论场迅速壮大,形成了网络舆情的新特征。在此背景下,传统的舆情引导机制难以适应新的变化,迫切需要重构引导机制。 With the popularization and application of mobile internet terminals, the mobile opinion field represented by new media has rapidly expanded, forming a new feature of internet public opinion. In this context, the traditional public opinion guidance mechanism is difficult to adapt to new changes, and there is an urgent need to reconstruct the guidance mechanism.