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驻马店市拥有丰富的文化旅游资源,在国家“十三五”规划的背景下如何变资源优势为经济优势,更好更快地发展文化旅游。通过SWOT分析法分析驻马店市既有历史悠久、文化旅游发展初具规模的优势,也存在着资金不足、旅游专业人才严重短缺的现状,应该充分发挥政府的主导作用、引导各方重视发展文化旅游、多元化寻找投资融资渠道、挖掘文化内涵、整合资源、注重旅游人才的培养、借力国家“十三五”旅游规划,推动驻马店市文化旅游的快速发展。
Zhumadian City has rich cultural tourism resources. Under the background of national “Thirteen Five-Year Plan”, how to change resource advantages into economic advantages and to develop cultural tourism better and faster? Through the analysis of SWOT analysis, Zhumadian City has the advantages of both long history and cultural tourism development, as well as the shortage of funds and the serious shortage of tourism professionals. It should give full play to the leading role of the government and guide all parties to attach importance to the development of cultural tourism , Diversified looking for investment and financing channels, mining cultural connotation, integration of resources, focus on the training of tourism personnel, leveraging the national “Thirteen Five” tourism planning to promote the rapid development of cultural tourism Zhumadian City.