色彩是服装卖场陈列中的灵魂,对卖场的舒适度、环境气氛以及对人的心理和生理都有巨大影响。因此,充分研究并恰当运用色彩,在卖场规划中是必不可少的,常常可以出奇制胜。本文将从色彩的心理和色彩的机能这两方面出发对服装陈列中的色彩因素进行考虑。 Color is the soul of the clothing store display, the store’s comfort, the atmosphere and the human psychology and physiology have a huge impact. Therefore, the full study and proper use of color, in the store planning is essential, often surprisingly winning. This article will consider the color factors in clothing display from the aspects of color psychology and color function.