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包租婆主要定位于女性租住平台,对于定位的局限性,虽然会导致很多男性客户的流失,但是从另一个角度来看,聚焦女性在很大程度上塑造了品牌文化。郭祎认为,绝不能把包租婆当成一个租房中介,而是一个提供生活方式的平台。对于数以万计的“京漂”来说,在寸土寸金的北京能有一安身立命的空间,不啻于一种奢求。同样在北京,人送绰号“一姐”的郭祎,正通过包租婆APP把这一种奢求变成常态。
The charter woman is mainly located in the female rental platform. Although the limitation of positioning may lead to the loss of many male clients, from another point of view, the focused women have largely shaped the brand culture. Guo Yi believes that charter should never be considered as a rental agency, but a platform to provide a lifestyle. For tens of thousands of “Beijing floating”, in Beijing, there is a space to live in peace and contentment, not to a luxury. Also in Beijing, Guo Yi, nicknamed “a sister,” is turning this luxury into a norm by charter-woman APP.