急管繁弦大协奏舒尔茨说,“要捧红或者毁灭一个品牌的秘决,乃是在每一个消费者接触点上有力地把创意付诸实行。”视窗95的整合营销活动的执行力度,是软件营销史上前所未见的。如前所述,在戏剧性地发出目标消费者所认同的整合性核心销售信息,营造出浓 Schultz, co-trumpet of the gusty tube, said: “The secret of getting a red label or destroying a brand is to force it into action at every point of consumer contact.” Windows 95’s Integrated Marketing Campaign Implementation is unprecedented in the history of software marketing. As mentioned earlier, the dramatic distribution of targeted core sales information, targeted by target consumers, is created to create a rich