非智力因素对播音主持活动起着导向、激发、调节、强化以及制约等作用。非智力因素的培养对播音主持专业的学生至关重要。在播音主持教学中应注重从激发动机、培养意志品质、提高情感调控能力、培养学生独特人格等方面促进学生非智力因素的发展,从而保证播音主持专业知识的学习与技能、技巧的掌握。本文旨在探索提高播音主持教学效果的有效方法。 Non-intellectual factors play a guiding, inspiring, regulating, reinforcing and restricting role for the broadcast hosting activities. The cultivation of non-intellectual factors is of crucial importance to broadcasting professional students. In broadcast host teaching should focus on stimulating motivation, cultivate the will quality, improve the ability of emotional regulation, cultivate students’ unique personality and so on to promote the development of non-intelligence factors in students, so as to ensure that broadcast hosting professional knowledge of learning and skills and skills master. The purpose of this paper is to explore ways to improve the effectiveness of broadcast hosting.