“互联网+”时代的到来引起了企业商业模式的大变革,文化产业作为国家经济发展的新增力量同样面临着新的挑战。本文针对“互联网+”时代背景下的文化产业面临的财务转型问题进行研究,结合文化产业财务现状指出财务转型的必要性,并提出转型方向。 The advent of the era of “Internet + ” has caused great changes in the business model of enterprises. As a newly added force in the country’s economic development, cultural industries also face new challenges. This paper studies the financial transformation faced by the cultural industries under the background of “Internet + ” and points out the necessity of financial transformation based on the status quo of the cultural industries and puts forward the direction of the transition.