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生态环境保护问题倍受关注,世界各国都采取了相应的环境保护措施。为了减轻和防止因使用含磷洗涤剂而造成的水体富营养化和生态环境破坏,目前我国正在大力提倡和推广使用低磷和无磷洗涤剂,并掀起了限磷、禁磷浪潮。本文对我国无磷洗涤剂发展状况、市场规模、市场结构等进行了讨论,分析了无磷洗涤剂供需情况和市场竞争格局,并从市场营销策略方面总结企业成败得失,评点市场领先要素,还预测了市场未来发展方向。
The issue of ecological environment protection has drawn much attention and all the countries in the world have adopted corresponding environmental protection measures. In order to reduce and prevent the eutrophication of water bodies and the destruction of the ecological environment caused by the use of phosphorus-containing detergents, at present, our country is vigorously promoting and promoting the use of low-phosphorus and non-phosphorus detergents and setting off the wave of limiting phosphorus and forbiding phosphorus. In this paper, the development, market size and market structure of non-phosphorus detergent in China are discussed. The supply and demand of phosphorus-free detergent and the market competition pattern are analyzed. The success or failure of the business is summarized from the aspects of marketing strategy, Predict the future direction of the market.