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为什么众多企业热衷于社会公益和慈善事业?为什么一些看起来与经营行为貌似不相关的细节却越来越多地成为主导企业经营成败的关键?企业的竞争规则变了!企业竞争越来越多地遵循一个新的包含企业社会责任因素在内的竞争规则。企业管理实践经历了从以质量管理(标志是1987年发布的ISO9000)、环境管理(标志是1997年发布的ISO14000)到以社会责任管理(标志是2008年发布的ISO26000)为核
Why do so many companies are keen on social welfare and philanthropy? Why do some seem seemingly unrelated to the details of business behavior has become more and more the key to the success or failure of the leading business? The rules of competition have changed! More and more competition in business Follow a new competition rules that include CSR factors. The practice of enterprise management has gone from quality management (marked ISO9000 released in 1987), environmental management (marked ISO 14000 released in 1997) to management of social responsibility (marked ISO 2008 released in 2008) as the core