包装设计是一种视觉表达手段,是视觉元素与实体元素的协调与配合,从而向目标群体传递出各种视觉信息、心理情感、社会文化的创意过程。武汉市旅游局政务礼品包装设计针对的一个特定的群体,如政府间的旅游会议、政务洽谈、外宾往来、出国访问等。这个特殊的群体对武汉市城市旅游的影响极为重要,运用设计手段取得这个特定群体的满意具有重要意义。 Packaging design is a kind of visual expression means, is the coordination and cooperation of visual elements and physical elements, so as to convey the creative process of various visual information, psychological emotion and social culture to target groups. Wuhan City Tourism Bureau government gift packaging design for a specific group, such as intergovernmental travel conferences, government negotiations, foreign guests, such as going abroad. This special group of Wuhan City Tourism is extremely important, the use of design tools to achieve the satisfaction of this particular group of great significance.