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工程的发展伴随着文明的进程,体现并传播着各个时代的思想和文化。本文以工程概念为基础,以上海虹桥综合交通枢纽工程(下称“虹桥工程”)为分析案例,应用传播学5W理论对工程传播、公众理解工程及公众参与工程决策进行分析解读。分析得出:虹桥工程吝于言但蕴于理念,工程依靠传播让公众认知、理解并参与—公众参与工程决策的前提是工程传播。工程传播作为一门新兴交叉学科,正成为传播学研究的新对象和新内容。
The development of the project is accompanied by the progress of civilization, reflecting and spreading the thoughts and cultures of various times. Based on the concept of engineering and taking the Shanghai Hongqiao Integrated Transportation Hub Project (hereinafter referred to as “Hongqiao Project”) as an example, this paper analyzes and interprets the project propagation, public understanding project and public participation project decision by applying the 5W theory of communication. The analysis shows that the Hongqiao Project is mean but implies that the project relies on communication to let the public know, understand and participate - the premise of public participation in engineering decision - making is the spread of the project. As a newly interdisciplinary subject, engineering communication is becoming a new object and a new content of communication studies.