二十世纪九十年代,是一个注重生活质量、个性化和生活方式的时代,人们的消费行为逐渐由量化走向质化,向感性方向发展,“形象消费”方兴未艾。为了在激烈的国内国际竞争中立于不败之地,创名牌已成为我国工商企业逐鹿中原的利器。因此,以塑造和提升企业形象为目的CI(Corporate Indetity)已在我国企业界掀起一股热潮,成为当代企业新时 The nineties of the twentieth century was an era that focused on quality of life, personalization and lifestyle. People’s consumption behavior gradually shifted from quantitative to qualitative and toward sensual direction, and “image consumption” was in the ascendant. In order to fierce in the domestic and international competition in an invincible position, a brand name has become China’s business and business Central Plains weapon. Therefore, CI (Corporate Indetity) has set off an upsurge in the business community in our country in order to create and enhance the corporate image and become a new era for contemporary enterprises