与上世纪九十年代相比,目前广告的发布载体日趋多样且选择空间巨大,于是,受众对广告的接受度亦进入到了细分化,如何分析今天的广告市场变化将决定广告业发展的前景。作为炎黄健康传媒这种锁定终端客户,以医院内特有人群为广告受众群体的做法,代表了今后广告市场的一种发展方向。 Compared with the nineties of last century, the current carrier of advertising is becoming more diversified and the choice of space is huge. As a result, the acceptance of the audience has also been subdivided. How to analyze the changes in today’s advertising market will determine the prospects for the development of the advertising industry . As the Yanhuang health media lock this end customers to the hospital as a unique crowd of advertising audience practices, represents the future of the advertising market, a direction of development.