融媒时代,传统媒体要生存下去,必须吸引受众,获得资金。为了达到这两个目的,有几个重要的问题需要解决:纸媒和视听媒体如何转型?转型后的新形态能否获得点击率?在保证点击率的同时,媒体如何盈利?为了回答这些问题,本刊联合中山大学传播与设计学院,从新闻客户端、纸媒付费墙、社区报及视听新形式等模式出发,探索媒体的求生之道。 In the media era, to survive, traditional media must attract audiences and obtain funds. There are several important issues that need to be addressed in order to achieve both of these goals: How can media and audio-visual media transition? Can new click-through rates become available after the transition? How can the media be profitable while ensuring click-through rates? To answer these questions, The publication of Sun Yat-sen School of Communication and Design, from the news client, paper pay wall, community reports and audio-visual new forms of mode to explore the media’s survival.