社会转型期,各种社会矛盾激发,不同利益发生碰撞,对我国政府的管理提出了严峻的挑战,政府不仅要依靠传统的政治、经济、法律、行政的手段处理社会事务,还需要有效地利用公共关系的手段来协调各种关系。提升政府公共关系水平显得尤其重要。它对于提升政府形象、维护社会稳定、促进社会和谐等都具有无可替代的作用。 During the social transitional period, all kinds of social conflicts have stimulated and different interests have collided, which pose severe challenges to the management of our government. The government not only needs to rely on the traditional political, economic, legal and administrative measures to handle social affairs, but also needs to effectively utilize Public relations means to coordinate various relationships. It is especially important to raise the level of government public relations. It plays an irreplaceable role in promoting the image of the government, maintaining social stability, and promoting social harmony.