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近年来,上海的啤酒行业得到了迅猛发展,啤酒年产量由1981年的5万余吨发展到1994年的25万吨左右,增长达4倍多,因此结束了上海啤酒市场长期以来总是处于供不应求的局面;但随之又面临着这样的一种态势,由于新旧啤酒厂家发展,市场啤酒处于饱和。而在各企业内部,因生产啤酒成本较高,损耗较大,原材料供应紧张,资金缺少,致使本市6家啤酒厂都有较大困难,且多数出现了不同程度的亏损。为此,笔者结合国内外一些实际情况,对今后上海啤酒行业的发展,提出如下几点设想。
In recent years, the beer industry in Shanghai has experienced rapid development. The annual beer production has grown from 50,000 tons in 1981 to about 250,000 tons in 1994, an increase of more than four times. Therefore, ending the Shanghai beer market has always been a long time. The situation of supply exceeds supply; but it is also faced with such a situation, due to the development of new and old beer manufacturers, the market beer is saturated. Within each company, due to the high cost of producing beer, large losses, shortage of raw materials, and lack of funds, the six breweries in the city have greater difficulties, and most of them have suffered different degrees of losses. For this reason, the author combines the actual situation at home and abroad and proposes the following ideas for the future development of the beer industry in Shanghai.