黄酒的主要市场是餐饮市场和居家消费。区别于啤酒、白酒和饮料,黄酒市场既没有主导市场的著名品牌,竞争也不激烈,因此,新品容易进入,行业壁垒低。在其市场导入期内,主要竞争对手是啤酒。夏季,各类饮料也是黄酒季节性的竞争对手。 The main market for rice wine is the catering market and home consumption. Different from beer, liquor and beverage, the yellow rice wine market does not have well-known brands that dominate the market, and competition is not intense. Therefore, the new products are easy to enter and the trade barriers are low. In its market introduction period, the main competitor is beer. Summer, all kinds of drinks is also a seasonal competitor of rice wine.