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当勇士的运动遇到直播和社交媒体,商机也就应运而出。爬泥潭、过草地、跳火、游泳,当这些人一身泥泞地站在终点时,其中的兴奋与成就感会迅速在社交媒体上发酵。这就是看起来疯狂的“泥泞跑”。不同于传统马拉松赛跑,在野外举行的障碍赛需要参与者突破各种物理障碍,这也正是这项运动的迷人之处。一般来说,泥泞跑全长约16~19公里,中间设置匍匐、攀爬、跳跃等15~30道物理关卡,并加入火焰、冰块、电击等手段给予参赛者刺激。比赛时长不限,并鼓励选手互帮互助,实现自我挑战。
When the Warriors campaign encounters live and social media, business opportunities come out. Climbing the quagmire, over the grass, jumping over the fire, swimming, when these people stood in a muddy end, the excitement and sense of accomplishment will quickly ferment on social media. This is what looks crazy “Mud Run”. Unlike traditional marathons, the obstacle race held in the wild requires participants to break through a variety of physical obstacles, which is why the sport is fascinating. In general, the muddy run length of about 16 to 19 kilometers, the middle set crawling, climbing, jumping and other 15 to 30 physical barriers, and by adding means such as fire, ice, electric shock to give participants to stimulate. Competition duration is not limited, and encourage players to help each other to achieve self-challenge.