企业文化作为一种文化现象，必然具有文化的特点。文化最为突出的一个特点是它的扩散性和辐射性，一种文化一旦产生，立即向外扩散，向外辐射，绝不把自己与世隔绝，自生自灭。时代越是发展，社会越是开放，经济越是全球化，各种文化之间的相互影响越是直接，相互交流越是普遍 As a cultural phenomenon, corporate culture must have cultural characteristics. One of the most prominent features of culture is its proliferation and radiance. Once a culture is created, it immediately spreads outwards and radiates outward and never isolates itself from the rest of the world. The more the times are developed, the more open the society is, and the more global the economy is, the more direct the interaction among different cultures is and the more common is the mutual exchange.