实施品牌规划 解决“品牌之根”后,海王于2000年底顺理成章地发布了“21世纪海王集团品牌战略实施规划”,要点有: 1.这是一个品牌营销的时代,没有品牌就没有发展。而打造品牌的关键是品牌形象的统一。因此,必须首先实施“统一运动”,不仅产品、包装、传播、推广……各营销环节要围绕同一主题展开,而且1年、2年…… The implementation of brand planning to solve the “root of the brand,” Neptune at the end of 2000, a matter of fact, released the “21st Century Neptune Group brand strategy implementation plan”, the main points are: 1. This is a brand marketing era, no brand no development. The key to build a brand image is the unity of the brand. Therefore, we must first implement the “unification movement”, not only products, packaging, communication, promotion ... ... marketing links around the same theme, and 1 year, 2 years ...