广告,作为一个企业向社会公众推销自己及其产品的一种广泛运用的形式,在商品竞争日趋激烈的时代,越来越受到企业家的高度重视。一起成功的广告策划,往往能使一个陷入困境的企业起死回生,或者能一举开辟一个新市场。广告不是简单的“自卖自夸”,而是一门艺术。一则成功的广告的诞生,往往是多种艺术表现手法的巧 Advertising, as a widely used form in which a company promotes itself and its products to the public, is increasingly valued by entrepreneurs in an era of increasingly fierce product competition. A successful advertising plan can often bring a troubled company back to life, or it can open up a new market in one fell swoop. Advertising is not simply “self-promotion,” but an art. The birth of a successful advertisement is often the skill of various artistic expressions.